Friday, January 28, 2005
“The consumer response to Budweiser Select has been great. Beer drinkers in the test markets are excited about the brand, so we decided to roll it out nationally much earlier than planned,” said Don Meyer, director of Budweiser Select marketing, Anheuser-Busch, Inc. “With approximately 100 million viewers watching the Super Bowl, we can’t think of a better opportunity to introduce Budweiser Select.”
“Crisp taste with no aftertaste” delivers a true consumer product point of difference. In addition, Budweiser Select has only 3.1 grams of carbohydrates, 99 calories and 4.3 percent alcohol by volume per 12 oz. serving. Budweiser Select was developed using two-row and roasted specialty malts for a rich color. The brand spends approximately twice as long as regular beers in the brewhouse. The brewhouse is where grains are milled, mixed with water, and mashed. A blend of aromatic domestic and imported hops provides the perfect balance and flavor.
With its eye-catching graphics, and unique “pinch neck” bottle, Budweiser Select is a sophisticated, upscale beer for all drinking occasions. Brewed at seven of Anheuser-Busch’s 12 breweries including Columbus, Ohio; Houston, Jacksonville, Fla.; Los Angeles; Newark, N.J., Williamsburg, Va.; and Fort Collins, Col., Budweiser Select will be available in a full package line.
“Anheuser-Busch is an innovator in the beer industry, and Budweiser Select is one of several new beer brands we recently have developed,” said Meyer. “With Budweiser Select we are meeting consumers’ demands for variety and sophistication, while providing a beer that will immediately be recognized as high quality because it’s part of the Budweiser brand family.”
On January 25, Anheuser-Busch announced the national launch of BE, a beer infused with caffeine, guarana and ginseng.
Budweiser Select is priced on par with Budweiser and Bud Light and supported by a full line of point-of-sale and merchandising materials in addition to television, outdoor, radio and print advertising. Ad agencies for Budweiser Select include DDB Chicago, TBWA\CHIAT\DAY Los Angeles and Modernista Boston.
Monday, January 24, 2005
You can't take your time, answer all of them immediately. OK?
Let's find out just how clever you really are.
Ready? GO!!! (scroll down)
You are participating in a race. You overtake the second person. What
position are you in?
Answer: If you answered that you are first, then you are absolutely wrong!
If you overtake the second person and you take his place, you are second!
Try not to screw up in the next question.
To answer the second question, don't take as much time as you took for
the first question.
If you overtake the last person, then you are...?
Answer: If you answered that you are second to last, then you are wrong
again. Tell me, how can you overtake the LAST Person?
You're not very good at this! Are you?
Very tricky math! Note: This must be done in your head only.
Do NOT use paper and pencil or a calculator. Try it.
Take 1000 and add 40 to it. Now add another 1000. Now add 30.
Add another 1000. Now add 20. Now add another 1000
Now add 10. What is the total?
Did you get 5000 ?
The correct answer is actually 4100.
Don't believe it? Check with your calculator! Today is definitely not
your day. Maybe you will get the last question right?
Mary's father has five daughters: 1. Nana, 2. Nene, 3. Nini, 4. Nono.
What is the name of the fifth daughter?
NO! Of course not.
Her name is Mary . Read the question again.
More illusions HERE.
Thursday, January 20, 2005
"Michelob ULTRA is a brand designed for the active lifestyle beer drinker and we believe challenging adults to take 10,000 steps a day, and providing them with the tools necessary to track their success, is a great way to help them make their New Year's Resolution goal last into spring," said Mike Sundet, brand manager, Michelob ULTRA. "The 10K A Day program is a fun, interactive way to connect with adult beer drinkers who live an active lifestyle."
By going to http://www.ultra10k.com, adults 21 years of age and older can register to participate in the 10K A Day challenge. Through this site adults 21 and older can order pedometers, input their daily step totals, and sort and track their progress. The site will automatically provide a daily average of steps taken. To encourage success, participants will receive inspirational, fun e-mails and will have the chance to enter a 10K A Day sweepstakes that offers weekly prize giveaways.
Michelob ULTRA is a smooth, refreshing lager with 95 calories, 4.2 percent alcohol by volume and 2.6 grams of carbohydrates per 12-oz. serving. Michelob ULTRA is brewed using the finest pale two-row and Munich six-row barley, select grains, all-imported hops and a pure cultured yeast strain. The special choice of grains, combined with the extended mash process, produces a smooth, refreshing beer with fewer carbohydrates.
Sunday, January 09, 2005
Are you Bored of your training sessions?
Do you need some motivation and inspiration?
Are seeking a little excitement in the office?
If the answer is Yes, then we could have the answer...
Play the new BBC
Learning game - BBC Learning...to the rescue - and relieve the boredom.
*More Office E-lympic games coming soon!
In the meantime.....
Why not give those braincells a workout with Memory Mayhem
Click here to play